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In Style Hosts Pre-Fashion Week Runway Show

Scharff Weisberg provided projection for Time Warner Inc. and In Style magazine’s launch of the fall shopping season. Called Clothes We Love, the  runway show and after-party at the Time Warner Center doubled as a benefit for the AIDS Community Research Initiative of America, Children’s Action Network, Elizabeth Glaser Pediatric AIDS Foundation, Ovarian Cancer Research Fund, and Project ALS.

Scharff Weisberg was part of a very large team putting on the event, including Time Warner's Derek Johnson, and In Style associate publisher of marketing Anjali Lewis, director of creative development Cyd Wilson, and managing editor Charla Lawhon. Anastasia Striegel of One Kick produced the fashion show, which took place on the ground floor of the shopping center, and featured 97 looks from 60 designers, from H&M to Versace.

The show was split up into six segments, each with its own name, color backdrop, and music. The first, “Mod About You,” was a nod to the 60's trend in the fall collections.